Dan Gifford is an award-winning director known for cinematic, performance-driven storytelling that balances refined craft with authentic character. He has helmed high-end campaigns for global brands such as Nike, Google, Ford, and McLaren, earning prestigious accolades including Cannes Lions, One Show Golds, and the Eurobest Grand Prix. An Oxford graduate in Modern Languages with a sharp eye for photography, Dan is celebrated for executing ambitious ideas. He is equally at home capturing high-speed car sequences, directing A-list talent like Pierce Brosnan and Max Verstappen, or guiding street-cast newcomers across Europe, the US, and South America.
Beyond his highly successful commercial work, Dan is actively expanding into longer-form narratives. He has co-written five feature scripts—two of which have been optioned, including one by Sam Raimi—and is currently represented as a writer by Rain Management in Los Angeles. Living and working nomadically, Dan’s multilingual background and versatile approach continue to inform a distinctive cinematic point of view that ranges seamlessly from the stylish to the irreverent.